Market research is a systematic, data-driven process that is used to collect and analyze information about a target market. The market research process can be broken into four major steps: planning, collection, analysis, and reporting. The first step of the process is planning. This step is where the market research objectives and strategies are determined. Once the strategies are determined, the market research team will be able to better focus their efforts. The second step in the process is collection. This step involves collecting data, either by interviewing or observing the target market. The third step is analysis. This step involves analyzing the collected data and using it to create insights about the target market. Finally, the fourth step in the process is reporting. This step includes summarizing the analysis and presenting it in a way that will help others understand what they learned from their market research efforts.